Cinema, media and pop stars are leading the way
Conquer new heights
Climbing, cycling, hiking or skiing – once again, the mountains are the place to be.
Guests of the Engadin are already in the know: the mountain landscape is a marvel – whether you’re hiking on the Corvatsch, looking down from the Muottas Muragl on the «ballroom of the Alps» (that’s the nickname of the Engadin high valley, with mountains higher than three and four thousand metres) or pedalling up Corviglia on a mountain bike.
The media, cinema and pop stars have all played a part in helping the mountains to be rediscovered. In the movie Clouds of Sils Maria, Juliette Binoche plays an actress who retreats to the Engadin to prepare for a role together with her assistant played by Kristen Stewart. In Wild, Reese Witherspoon hikes along the Pacific Crest Trail («I did not know where I was going until I’d arrived»). On Instagram, singer Taylor Swift and her buddy Lorde stride through the mountains.
Immediately, the news-stands respond: alongside niche publications such as Alps, the German Naturfreund and Climb, there are also new publications called All Mountain, a magazine with a journalistic take on mountains, and Bergwelten, a magazine featuring the tag line «for an alpine zest for life».
The number of hobby mountaineers is sure to increase. Those who clamber up the Schafberg to the Segantini hut can not only enjoy a magnificent view, but also observe some quite unconventional representatives of hobby mountaineers: the silent connoisseur, who rests a little bit apart from the hut, savouring the sandwich he made that morning together with some sliced apple; the know-it-all, who, with wild gesticulations, loudly dissects the panorama for his wife, or the city dweller, who surprisingly managed to reach the peak wearing sandals and has a sausage dog in tow. What a picture.
Would it not be wonderful if the Engadin painter Segantini were still alive to capture it all?
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