Four decades of Mediterranean lifestyle, genuine hospitality and stylish relaxation: the Giardino Ascona celebrates its 40th anniversary in 2026. Since opening in 1986, the hotel on Lake Maggiore has developed into one of the most influential addresses in the Swiss luxury hotel industry – a place where Mediterranean lightness, culinary excellence and personal service combine in an unmistakable way. The Giardino Ascona still forms the heart of the Giardino Group today, from which other hotels and concepts have subsequently emerged. <\/p>\n\n
For Daniela and Philippe Frutiger, CEOs of the Giardino Group, the anniversary is above all a moment of gratitude: “The Giardino Ascona is much more than a hotel – it is a place full of memories, encounters and emotions. The fact that we can now celebrate 40 years of history is thanks above all to our guests and our great team,” says Daniela Frutiger.<\/p>\n\n
Philippe Frutiger adds: “Our vision has always been to create luxury in a relaxed and authentic way. To this day, the Giardino Ascona stands for precisely this attitude – quality at the highest level, but with heart, personality and genuine hospitality.”<\/p>\n\n
This philosophy characterizes the hotel in every detail – from the Mediterranean gardens to the relaxed pool landscape and a culinary offering that radiates far beyond the region. A highlight is the multi-award-winning ECCO Ascona restaurant, which, under the direction of chef Reto Br\u00e4ndli, is one of Switzerland’s leading gourmet addresses. With his modern, precise cuisine and international influences, Br\u00e4ndli is continuing the restaurant’s culinary success story. The ECCO was recently honored with two Michelin stars, 18 points in Gault&Millau and the “Rising Star of the Year 2026” award for Reto Br\u00e4ndli, making it one of the most exciting culinary destinations in Switzerland. <\/p>\n\n
In addition to the gastronomy, the dipi\u00f9 Spa is also a central part of the Giardino experience. The multi-award-winning wellness concept combines modern medical wellness approaches with holistic regeneration. The exclusive dipi\u00f9 retreats, which offer guests individually tailored programs for detox, longevity, fitness or mental balance, are particularly popular. <\/p>\n\n
F\u00fcr General Manager Wolfram Merkert ist das Jubil\u00e4um ein Zeichen f\u00fcr Kontinuit\u00e4t und Teamgeist: \u00abDas Giardino Ascona lebt von Menschen, die ihre Leidenschaft f\u00fcr Gastfreundschaft jeden Tag aufs Neue zeigen. Viele unserer Mitarbeiter begleiten das Haus seit vielen Jahren \u2013 das schafft eine Atmosph\u00e4re, die G\u00e4ste sofort sp\u00fcren.\u00bb<\/p>\n\n
One of these personalities is Claudio Caser, concierge from the very beginning and part of the Giardino team since the opening.<\/p>\n\n
“I have welcomed generations of guests here and many of them have been coming back for decades,” says Caser. “The Giardino has always been a place with soul – and that’s what makes it so special to this day.” <\/p>\n\n
To mark the 40th anniversary, guests can also look forward to special experiences and offers – from culinary events to exclusive stay arrangements. All anniversary specials can be discovered online at giardinohotels.ch\/40years. <\/p>\n\n
Even after four decades, the Giardino Ascona remains true to its original idea: a place where guests feel at home – only with Mediterranean flair, exceptional cuisine and the unmistakable lightness of Ticino.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":true,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[1169,1168],"tags":[],"class_list":["post-31175","press","type-press","status-publish","hentry","category-giardino-ascona","category-press"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"ase":null,"_links":{"self":[{"href":"https:\/\/giardinohotels.ch\/en\/wp-json\/wp\/v2\/press\/31175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/giardinohotels.ch\/en\/wp-json\/wp\/v2\/press"}],"about":[{"href":"https:\/\/giardinohotels.ch\/en\/wp-json\/wp\/v2\/types\/press"}],"author":[{"embeddable":true,"href":"https:\/\/giardinohotels.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/giardinohotels.ch\/en\/wp-json\/wp\/v2\/media?parent=31175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/giardinohotels.ch\/en\/wp-json\/wp\/v2\/categories?post=31175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/giardinohotels.ch\/en\/wp-json\/wp\/v2\/tags?post=31175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}